Ramjit
Souvenir and gift manufacturer
Brand Design | Brand Identity | Social Media Design
Client's Product
A brand specializing in the production of gifts and souvenirs, such as hand cream, hand soap, and room spray, with customization options to meet customer needs, including scent, packaging, and label design.
Target
Divided into two segments: B2B and B2C
1. B2B : Boutique hotels & spas
2. B2C : Corporate gifts and premium gifts, including wedding clients
These customers seek products that are premium in both quality and design, ensuring they are attractive and trustworthy.
About Ramjit
Pain Point
1. The previous branding image used by Ramjit lacked strength, making the brand appear less credible than desired, which resulted in missed business opportunities.
2. Designers were hired occasionally, but the designs did not effectively represent the brand, leading to frequent logo changes.
Client’s Needs
The rebranding of Ramjit’s brand identity will include the logo, color palette, and font pairing. The goal is to make the brand appear credible, unified, and effectively represent the keywords: "Quiet Luxury | Reliable & Trustworthy | Feminine | Warmth."
Design Concept
Individual Elaborate
Based on the brand keywords, the concept of "Individual Elaborate" is created—strong and distinctive while retaining elaborate details that convey trustworthiness and warmth, in line with Ramjit’s essence.
The logotype is designed using uppercase letters to convey strength and clarity, evoking a smart and reliable feeling, yet softened with curved lines within the letters.
The logo symbol is formed from the letters R+J, representing "RAM" and "JIT," inspired by the abstract lines of aromatic smoke, which present a sense of softness while retaining modern detail.
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