Brand Identity

This is more than just design—Rafiico Design Solution helps build your Brand Identity to make it truly memorable. Through in-depth analysis, concept development, and highlighting your brand’s unique strengths, we bring your vision to life.

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Industry: Healthy and Vegan Food

Solutions: Brand Design , Brand Identity , Logo Design

Style: Playful, Vibrant and Modern Eco-Chic

DESIGN CONCEPT

Buddy Healthy – Bringing Vibrant & Accessible Vegan Food to Life

A fresh and natural vibrancy comes to life with Buddy Healthy, redefining the perception that vegan food is hard to approach. By incorporating bright, energetic colors like green, orange, and red, we emphasize freshness, vitality, and taste—making healthy and vegan food more inviting than ever.

The playful yet dynamic layout enhances the liveliness of the brand, creating a fun and engaging visual identity. This transformation shifts the traditional perception of healthy eating, making it more exciting and approachable.

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Industry: Pets & Animal Supplies

Solutions: Brand Design , Brand Identity , Logo Design

Style: Minimal , Clean and Whimsical

DESIGN CONCEPT

PURRPAL – A Playful & Whimsical Cat Brand with a Touch of Renaissance

PURRPAL is a brand born from a fusion of minimalist aesthetics with vibrant colors, combined with the chaotic charm of whimsical line art. This playful and adorable approach is further enriched by Renaissance-inspired heavenly imagery, creating a unique blend that reflects the contradictory yet diverse personalities of cats—from their mischievous energy to their regal elegance.

More than just a brand, PURRPAL embodies the deep love and affection we have for our feline companions, bringing their quirks and charm to life through art and design.

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Industry: Beauty

Solutions: Brand Design , Brand Identity , and Social Media Design

Style: Strong and Striking, Refined, Reliable, and Warm

DESIGN CONCEPT

A Gentle Yet Captivating Identity – The Essence of Ramjit by Rafiico

With a harmonious balance of order, color, and a seasoned visual identity, Rafiico meticulously crafts a brand image that reflects Ramjit’s dedication to excellence. This refined design approach conveys both elegance and depth, ensuring that every product not only meets the highest quality standards but is also carefully curated with attention to detail.

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Industry: Fashion & Lifestyle

Solutions: Brand Design , Brand Identity , Logo Design

Style: Edgy , Futuristic and Aspirational Minimalism

DESIGN CONCEPT

Not Just Another Y2K Aesthetic – A Bold Fusion for a Selected Store

This branding design isn’t your typical Y2K graphic style. Instead, it’s a refined blend of late '90s and Y2K aesthetics, carefully shaken together to create a look that feels both familiar and refreshingly new. The result? A seamless balance between nostalgia and modern edge—capturing the essence of a curated selection that stands out.

True to its philosophy, every item in this store is selected by the fear of being average — 𝙁𝙊𝘽𝘼

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Industry: Beauty

Solutions: Brand Communication

Style: Aesop : Refined Natural Simplicity

DESIGN CONCEPT

Briséa – A Skincare & Perfume Brand Inspired by the Sea’s Serenity

Briséa is a skincare and perfume brand born from the aesthetic beauty of the sea, harnessing natural ingredients to create a sensory experience in every product.

For the branding design, we crafted a graceful and flowing logo, inspired by the movement of ocean waves and sea breeze. The color palette is drawn directly from coastal landscapes, evoking a sense of calm, softness, simplicity, and clarity.

With every touch, Briséa delivers a tranquil and immersive experience, bringing the essence of the sea into everyday skincare and fragrance rituals.

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Industry: E-Coomerce

Solutions: Brand Identity, and Shopee Decoration

Style: Authentic , Elegant and Soft

DESIGN CONCEPT

Rafiico – Elevating Brand Identity with "Professional and Elegant" Concept

At Rafiico, we are dedicated to enhancing brand identity under the concept of "Professional and Elegant." This approach ensures a refined and trustworthy brand image while maintaining versatility across various product categories.

The color palette is carefully curated to balance softness and sophistication, creating a polished yet approachable visual presence that remains formal yet inviting.

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Industry: Fashion Accessories

Solutions: Rebranding and Social Media Design

Style: Crafty, Lively, Playful

DESIGN CONCEPT

Rafiico Brings Riinya to Life – A Vibrant Fusion of Colors and Shapes

At Rafiico, we carefully craft form and color to shape Riinya into a brand full of energy and character. Bold, vivid hues and unconventional shapes take inspiration from colorful beads and gemstones, embodying their dynamic essence.

When these elements merge with a sleek and elegant font, the result is a brand identity that is both intriguing and approachable—a perfect balance of sophistication and playfulness.

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Industry: Healthy Drink

Solutions: Brand Design , Brand Identity , Logo Design

Style: Playful and Clean

DESIGN CONCEPT

A Playful & Refreshing Concept – Making Juice a Daily Delight!

This concept is designed to be lighthearted and visually soothing, featuring hand-drawn illustrations and vibrant colors that create a fun, friendly atmosphere. The goal? To make drinking mixed fruit and vegetable juice feel like a joyful and refreshing part of your day!

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Industry: Restaurant and Bar

Solutions: Brand Design, Print Design, Packaging Design

Style: Delightful, Whimsical, and Vintage Charm

DESIGN CONCEPT

Cheugy – A Perfect Blend of Classic & Contemporary Aesthetics

The design of Cheugy effortlessly combines timeless elegance with modern flair, creating a visual identity that is both nostalgic and fresh. A warm pastel color palette—featuring soft yellows, pinks, blues, and reddish-browns—evokes a gentle vintage charm.

Typography is a harmonious mix of playful handwritten fonts and elegant serif fonts, striking the perfect balance between casual and sophisticated. To enhance the experience, illustrations ranging from wine bottles to packaging details add an element of fun, making the brand feel relaxed, inviting, yet undeniably stylish.

This aesthetic is perfect for the modern lifestyle enthusiast who appreciates simplicity with a unique character.

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Industry: Wellness & Lifestyle

Solutions: Brand design, Web Design, and Social Media Design

Style: Calm, Natural, Serene, and, Earthy

DESIGN CONCEPT

ReAlive – A Modern Lanna-Inspired Brand Identity by Rafiico

Rafiico has crafted a brand identity deeply rooted in nature, infused with the essence of “Modern Lanna” aesthetics. This unique fusion, combined with a clean and calming layout, creates a visual identity that feels serene, pure, and effortlessly inviting.

Guided by the concept of Retreat, Relaxation, Reconnection, and Rejuvenation, ReAlive embodies a space where tranquility meets contemporary design, allowing individuals to rediscover harmony and well-being in every experience.

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Industry: Eco Fashion Brand

Solutions: Brand design, Package design and Media Guideline

Style: Feminine, Sustainable, Earthy and Quite Luxury

DESIGN CONCEPT

Sustainable Fashion with a Feminine Edge – A Brand by Rafiico

This women's fashion brand focuses on sustainability, choosing the best for both individuals and the planet, while still celebrating personal style and fashion enjoyment. Rafiico has carefully researched and selected colors and fonts that reflect the brand’s feminine charm, yet with a professional, elegant, and poised appeal—perfectly aligning with the brand’s core values of sophistication and eco-consciousness.

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Industry: Lifestyle

Solutions: Brand design, Brand Identity , Logo Design

Style: Warm , Earthy

DESIGN CONCEPT

Campsite Ivanhoe – A Stylish and Relaxed Camping Experience

At Campsite Ivanhoe, we’ve designed a brand identity that reflects the essence of peaceful and stylish camping. The clean, orderly layout and warm color palette create a soothing, gentle atmosphere, inviting visitors to experience camping in a way that feels both comfortable and immersive.

Gone are the days of rugged camping—Campsite Ivanhoe offers a serene environment where you can slow down and truly connect with the surrounding nature. It’s about embracing a relaxed, enjoyable outdoor experience that’s more about calm and tranquility than roughing it.

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Industry: Art Supplies and Kid Goods

Solutions: Brand Design, Digital Media Design, and Package Design

Style: Crafty, Playful, and Whimsical.

DESIGN CONCEPT

Chubby Wobby – A Fun and Imaginative Brand for Kids and Families

Chubby Wobby is a brand that is bursting with fun and imagination, centered around an adorable character—a bear wearing glasses—set against a vibrant natural backdrop. The earthy color palette adds a gentle, friendly feel, creating a warm, inviting atmosphere for children and families alike.

The distinctive font design strikes the perfect balance between playfulness and approachability, making it an ideal fit for a child-centric audience. This brand transcends multiple platforms, from cute packaging to digital interfaces, clothing, and accessories, ensuring a seamless and delightful experience across all touchpoints.

Every element of Chubby Wobby is carefully designed to evoke a sense of fun, warmth, and creativity, promoting learning through creative activities and connecting children and parents with happiness and inspiration.

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Industry: Kids

Solutions: Brand Design, Digital Media Design, and Package Design

Style: Cartoon-like illustrations, Cheerful, and Friendly

DESIGN CONCEPT

Petit Snack – Gluten-Free and Dairy-Free Treats for Kids

Petit Snack is a brand created with little ones in mind, offering gluten-free and dairy-free snacks designed to capture their hearts. From brand identity and digital media design to packaging, every aspect of the brand is crafted to be eye-catching and playful.

The brand features a vibrant color palette of yellow, pink, and orange, paired with adorable cartoon illustrations that add a sense of friendliness and approachability. The simple yet captivating design uses bold fonts and concise messaging, ensuring easy readability while immersing customers in a world of bright colors and playful illustrations.

This design aligns perfectly with the product’s mission: delicious, healthy snacks that are fun, nutritious, and accessible for kids.

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Industry: Barber Shop

Solutions: Brand Design, Logo Design , Package Design

Style: Vintage, Rustic, and Masculine Sophistication

DESIGN CONCEPT

Classic and Elegant Branding for a Gentlemen's Barber Shop

For this men's barber shop, we’ve created a brand design that blends retro line art with a touch of luxurious gentleman style. The result is a timeless, classic aesthetic that feels both sharp and refined.

The logotype reflects a vintage charm, invoking a sense of nostalgia with a bold, clear style. Paired with scissors and razor blade symbols, the brand imagery emphasizes precision and craftsmanship. The use of earthy tones—like brown, white, and indigo—reinforces a sophisticated and luxurious atmosphere, evoking the elegance of 1920s New York.

This brand identity is designed to offer a sense of refinement and masculinity, making every visit to the barbershop feel like stepping into a classic, timeless experience.

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Industry: Information Technology

Solutions: Logo Design

Style: Innovative, Modern, and User-Friendly

DESIGN CONCEPT

Xtable – Innovative POS System Designed for Restaurants

Xtable is a POS system crafted specifically for the needs of restaurants, combining cutting-edge innovation with user-friendliness. The sleek, modern logo perfectly represents Xtable’s commitment to efficiency and ease of use, using clean lines and a contemporary color palette to convey agility and performance.

Every design element has been carefully selected to reflect the seamless integration of technology and service. This design positions Xtable as the bridge between traditional restaurant systems and advanced digital solutions, providing a smooth, intuitive experience for restaurant owners and staff alike.

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