Restaurant & Bar

Blending aesthetics and flavor in perfect harmony.

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ABOUT

Industry: Food and Beverage

Solutions: New Branding, Print Design, Packaging Design, and Photo Styling

Style: Delightful, Whimsical, and Vintage Charm

DESIGN CONCEPT

The "Cheugy" brand's design concept blends nostalgia with modernity, fusing retro and contemporary elements. Its color palette features soft pastels—yellows, pinks, blues, and earthy reds—lending a warm, vintage charm to the designs. The typography is a playful mix of hand-drawn and elegant serif fonts, balancing fun with sophistication. Whimsical illustrations depict casual scenes, wine bottles, and packaging, creating a relaxed, carefree vibe. This approachable yet stylish brand identity appeals to a broad audience, making it ideal for a modern lifestyle brand.

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ABOUT

Industry: Food & Restaurant

Solutions: New Brand Identity, Logo, Color Palette, Font Pairing and Brand Tagline

Style: Warm, Minimal, Modern and Contemporary Elegance

DESIGN CONCEPT

Replenishing our energy with rice and finding happiness in sharing a meal.

Brand Identity:

Designed to convey a sense of energy, speed, warmth, and approachability for the restaurant.

-Logo: Developed from the brand's existing logo but adjusted to create a friendlier, more approachable, and modern look while retaining the Thai-Chinese essence.

-Color Palette: Evolved from the brand's original orange tones, now made more vibrant to align with the quick-service & self-service restaurant vibe. Paired with warm tones for a visually comfortable yet strong appearance, ensuring versatility across various applications.

Brand Tagline:

Crafted to reflect the brand's focus on care, warmth, and the sense of togetherness in family activities. The tagline is: "Family Comfort in Every Rice Bowl"

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